Starting today, Atlas has a new name: Actual™.

The reason is simple: we needed an identity we can truly own, and one that better reflects who we've become. We're still the same team, same ownership, and dedicated to the same principled approach to making work in hospitality easier for both operators and employees.

Rest assured nothing changes about the product you use every day, your wonderful support team, or our commitment to building out the future of our product.

Over the next few weeks you'll see us begin to roll out our new brand, starting today with our website, app, and communications. We can't wait to show you what else we've been working on these past few months.

Why Actual?

We chose the name Actual because at it's very core, hospitality is built on actuals. They're the numbers you can trust, and they provide the transparency and clarity that operators and their teams deserve. They're what really happened in a world running on projections and forecasts. They're an anchor to the true performance of your hospitality locations.

If you're planning on visiting the Restaurants Canada Show this weekend, pop on by our booth (#5930) for some swag. We'd love to see you!

The Actual Team